Google Ads management in Calgary that pays for itself.
We run Google Ads for Calgary local businesses that need the phone to ring this week, not next quarter. Search, Performance Max, and conversion tracking built around one number that matters — your cost per real customer.
The cleanest way to buy a customer who's already looking.
Google Ads is the only channel where people tell you exactly what they want, the moment they want it. Someone typing "emergency plumber Calgary" or "movers near me" isn't browsing — they're buying. You just have to show up at the top and make it easy to call. That's the whole game, and it's why the clicks are the most expensive on the market: because they convert.
Calgary makes this even sharper. Demand swings hard with the seasons — furnace calls in November, movers on the first of the month, roofers after every hailstorm. A good Google Ads account leans into those windows and pulls budget back when nobody's searching, so you're not paying $80 a click in the slow weeks. Most accounts we inherit do the exact opposite.
And unlike a billboard or a boosted post, every dollar is traceable. We can tell you what a booked job actually cost — down to the keyword that triggered the call. If a campaign isn't paying for itself, we kill it. No "brand awareness" hand-waving. It's the same discipline we bring to SEO and Facebook & Instagram ads — paid search is just the fastest lever to pull first.
Your account, your data, and a phone number that answers.
We build every campaign inside your own Google Ads account — not an agency account you can never see into. If you leave, everything stays with you: the history, the conversion data, the learnings. We'd rather earn next month than hold your account hostage. Month-to-month, always.
Pricing is simple and public: management starts at $500/month plus your ad spend, and we never take a silent cut of the budget. You see exactly what goes to Google and what goes to us. When we report, it's cost per lead and cost per customer — not impressions and "engagement" designed to look busy.
We're a small Calgary shop that runs ad accounts for movers, appliance repair, dental, and roofing and trades every day — MagicMove, AppFix, Genesis Dental, RNB. When you email, you get the person actually managing your account, not a junior three time zones away reading from a script.
A four-step engagement.
- 01
Audit
We look at your account (or your competitors' if you don't have one yet), your search terms, and your conversion tracking. You get a straight read on what's leaking money — before you pay us a cent.
- 02
Launch
Tight campaign structure: high-intent Search for the money keywords, Performance Max for reach, conversion tracking wired to real leads. Negative keywords in from day one so you're not paying for junk clicks.
- 03
Optimize
Weekly hands on the account — bids, search terms, ad copy, landing-page fit. We cut what loses and feed what wins. Most accounts see cost per lead drop within the first 30–60 days.
- 04
Scale
Once the math works, we push budget into what's profitable and expand into new keywords, services, and neighbourhoods — without breaking the cost per customer that made it work.
Six moving parts, one profitable account.
Search Campaigns
The core engine. We bid on the high-intent keywords your customers actually type — service + Calgary + "near me" — and write ad copy that earns the click without wasting budget on tire-kickers.
Performance Max
Google's AI campaigns across Search, Maps, YouTube, and Gmail — reined in with the right audience signals and asset groups so it finds new customers instead of burning spend on cheap clicks.
Conversion Tracking
The part most agencies fake. We track calls, form fills, and booked jobs properly — so every decision is made on real leads, not clicks. If we can't measure it, we don't count it.
Negative Keywords
The unglamorous work that saves the most money. We block the searches that will never buy — "free", "jobs", "DIY", wrong city — and prune the list every week as new junk shows up.
Landing Pages
Ad-to-page message match, fast load, one clear action. A great ad pointed at a slow, cluttered page just buys expensive bounces. We fix the page or build you one that converts.
Reporting You'll Read
A monthly report you can read in five minutes: leads, cost per lead, cost per customer, and the next three moves. No 40-tab dashboards, no vanity metrics.
Calgary accounts we run.
Real local businesses, real Google Ads accounts. Calgary-local.
MagicMove was competing in one of Calgary's most cut-throat search categories. We rebuilt the account around Search for high-intent moving keywords plus Performance Max, tightened conversion tracking to actual booked jobs, and cut the wasted spend — scaling to a profitable, repeatable cost per move.
OngoingAppFix needed the phone ringing across Calgary's quadrants for same-day appliance repair. Geo-tight Search campaigns, aggressive negative keywords, and call tracking tied every lead back to a keyword — so we could double down on the searches that booked jobs.
OngoingGenesis Dental Centre wanted high-intent emergency patients, not price-shoppers. We ran tightly-themed Search campaigns on emergency and urgent-care keywords pointed at a purpose-built landing page — filling the schedule with the patients that actually walk in.
OngoingFirst agency that actually showed me what a booked job costs. We stopped guessing and started scaling the campaigns that make money.
They cut half our wasted spend in the first month just by fixing the tracking and the negative keywords nobody had touched. Same budget, way more calls.
What Calgary owners actually ask us.
How much does Google Ads management cost in Calgary?
Management starts at $500/month, plus whatever you spend on ads (that goes straight to Google, not us). Most local businesses start their ad budget around $1,500–$3,000/month depending on how competitive their keywords are. We'll give you a realistic number before you commit — no surprises.
Is it month-to-month, or am I locked into a contract?
Month-to-month. Always. We don't do annual lock-ins. If we're not making you money, you should be able to walk — that pressure keeps us honest and keeps the work sharp.
Who owns the Google Ads account — you or me?
You do. We build everything inside your own account, and if we ever part ways, all of it stays with you: the campaign history, the conversion data, the learnings. An agency that owns your account owns your business. We won't do that to you.
How fast will I see results from Google Ads?
Ads go live and start driving clicks the same day. Real leads usually show within the first week. The cost per lead typically drops over the first 30–60 days as we cut what loses and feed what wins — Google needs a bit of conversion data before it's fully dialed in.
Google Ads vs SEO — which should a Calgary business do first?
If you need leads now, Google Ads. It's a switch you can flip today, and you only pay when someone clicks. SEO compounds over months and is cheaper long-term, but it's slow to start. Most of our clients run Google Ads for immediate leads while SEO builds underneath — the two feed each other.
Do you manage Performance Max, or just Search?
Both. Search is the high-intent core — people typing exactly what they want. Performance Max extends reach across Maps, YouTube, and Gmail. Run alone and unmanaged, PMax burns money; run with proper audience signals and guardrails, it finds new customers Search can't. We use it deliberately, not as a set-and-forget crutch.
What makes you a good Google Ads agency for Calgary specifically?
We live in this market. We know demand here swings with the seasons and the weather, we know the quadrants, and we run accounts for Calgary movers, appliance repair, dental, and roofing every day. A local-service business in Calgary needs a different playbook than a national e-commerce brand — and that's the only kind of account we run.
Free Google Ads audit · Calgary, AB