Construction marketing agency that fills the lead pipeline.
Calgary marketing agency for construction, home services, windows & doors, exteriors, roofing, and trades. Meta Lead Ads, Google Ads, GBP, and live dashboards that show real CAC — not vanity ROAS.
Lead quality matters more than lead volume.
A $40,000 window estimate doesn't close on the first call. The buying cycle is multi-week, the lead-to-quote ratio is brutal, and bad leads burn the sales team faster than any agency dashboard will tell you. So our entire approach for construction clients is built around two things: cleaner lead intake (so quoters spend time on prospects who actually budgeted the work) and faster sales-cycle attribution (so we know which channels actually close, not just which fill the form).
We run real lead-gen plumbing for construction businesses — Meta Lead Forms wired into the CRM with a reconciliation check so no lead gets lost, CRM stages sent back to Meta so it learns which leads turn into estimates, and live dashboards on a private subdomain so the owner sees spend, leads and cost per lead by campaign.
A four-step engagement.
- 01
Audit
Lead intake flow, CRM hygiene, ad accounts, attribution gaps, GBP, and competitor scan. Where is money leaking?
- 02
Plan
Channel mix sized to your sales-cycle math — CAC ceiling, lead-to-quote ratio, average ticket. No vanity ROAS targets.
- 03
Run
Google + Meta running, every lead flowing into your CRM, CRM stages sent back to the ad platforms where they allow it, and a live dashboard.
- 04
Report
Spend, leads and cost per lead on your dashboard, plus a plain-English log of every change we make in your account.
A lead-gen stack built for trades.
Meta Lead Ads
Lead forms wired straight into your CRM, a reconciliation check so no lead gets lost, and exclusions for areas you don't serve.
Google Ads
High-intent Search + Performance Max for service queries. Call and form tracking, with booked jobs sent back to Google where the account allows it.
Google Business Profile
Photos, posts, reviews flow, attributes. The cheapest credibility upgrade for any local contractor.
Live CAC Dashboards
Spend / leads / cost-per-lead on a private subdomain. Login-gated, read-only, refreshed every 30 minutes.
Landing Pages
Conversion-focused service pages — fast, mobile-first, single-action CTAs. Built for ad traffic, not portfolio admiration.
Change Log
Every change we make in your account, written up in plain English on your dashboard. No black box.
Real engagements running today.
Meta Lead Forms → ClickUp CRM bridge with a 30-minute reconciliation, so no lead is lost. When a lead reaches an estimate in ClickUp, that status goes back to Meta, and the campaign optimizes for estimates, not form fills. Live dashboard on a private subdomain.
OngoingMeta lead-form campaigns for windows and blinds across Calgary and nearby towns, with price offers run as their own campaign so they can be judged on their own. Plus a monthly organic content plan for Instagram and Facebook.
ActiveMeta lead-form campaigns across Calgary and Alberta, Winnipeg and British Columbia. Leads land in the client's Zoho CRM, get a text from the local office number, and closed deals are sent back to Meta.
ActiveThings contractors actually ask us.
Do you work with contractors outside Calgary?
Calgary and surrounding Alberta is our home market — we know neighbourhoods, FSAs, and competitors. We also work with home-services clients in BC, Manitoba and Ontario. Remote engagements work when the client has clean ops and a CRM we can integrate with.
How do you actually measure lead-gen success?
Booked estimates and closed jobs, not raw lead volume. Meta Lead Forms into the CRM, CRM stages back to Meta, and a live dashboard the owner can check any time.
Will the leads be qualified or junk?
First 30-60 days is where we tune exclude lists, audiences, copy, and the intake form so lead quality goes up and CPL comes down. We track how many leads reach a quote, straight from your CRM.
Do you do live dashboards for every client?
Yes, for ongoing ad clients. Example: norden.shuhaimarketing.com (Winnipeg & Calgary windows). Login-gated, read-only.
What does it cost?
A live audit + roadmap is free. Ongoing engagements are scoped to the work — we share plan and price before any commitment. Trades clients usually run $1,000+/mo ad spend on top of management.
Free 30-min audit · Calgary, AB