Dental digital marketing that fills the chair.
Calgary-based digital marketing for dentist offices and dental clinics. Google Ads + Local SEO + Google Business Profile + conversion-focused websites — all built around the way patients actually choose a dentist in 2026.
Patients search for one trip — not five vendors.
Dental decisions are local, high-trust, and one-shot — a patient googles "dentist near me," scans a few profiles, and books one. That makes three things matter more in this category than almost any other: your Google Business Profile (reviews + photos + hours), your local SEO (showing up in the 3-pack for your neighbourhood), and your landing page conversion (the booking flow had better be one tap).
Every dental practice we work with gets the same audit before we propose anything: profile completeness, review velocity vs. competitors, neighbourhood ranking, page speed, booking-flow friction. The work that follows is whatever moves those numbers — not whatever package the agency happens to sell.
A four-step engagement.
- 01
Audit
Google Business Profile, on-site SEO, page speed, booking-flow friction, review velocity vs. nearest 5 competitors.
- 02
Plan
Roadmap ranked by impact-per-dollar. Quick wins (GBP + technical fixes) in month one, content + ads cadence in months 2-3.
- 03
Run
Google Ads + GBP posts + on-page content + monthly review of bookings, calls, and direction requests.
- 04
Report
10-page branded PDF on the 2nd of every month — channels in one place, next 3 moves spelled out.
Six pillars, one engagement.
Google Business Profile
Photos, posts, attributes, review-response drafts, and Q&A — the single highest-leverage asset for a dental clinic in 2026.
Local SEO
Ranking for "dentist near me" and procedure-specific searches in your neighbourhood. NAP schema, local content, citations.
Google Ads
Intent-keyword Search and Performance Max. New-patient bidding, retargeting, and call-tracking that ties spend to booked chairs.
Content & Service Pages
Procedure-specific landing pages (Invisalign, sedation, implants, paediatric) — built for ranking and conversion.
Reviews System
Post-visit review-request flow (SMS/email) plus a response-drafting loop the clinic owner can approve in under 2 minutes per review.
Monthly Reporting
10-page branded PDF: spend, bookings, calls, organic traffic, GBP performance, and the next three moves. Delivered on the 2nd.
Genesis Dental Centre — SW Calgary.
Calgary dental practice running Google Ads, Meta, and SEO with monthly reporting.
Google Ads, Meta Ads, and SEO running on the same brief. One monthly PDF — clinic owner sees the whole picture, not three agencies pointing at each other.
OngoingDay-1 audit: clinic site lacked NAP JSON-LD, multilingual hreflang (EN/UK/RU), and proper H1 hierarchy. Technical fixes shipped in week one.
May 2026Same template across our roster. Clinic compares Google Ads, Meta, and organic in one document on the 2nd of every month — no chasing data.
Each monthThings clinic owners actually ask us.
How long until we see new patients from this?
Google Ads can drive bookings in 1-2 weeks. Local SEO + GBP compound over 60-90 days, with meaningful lift by month 3. We give monthly written reports — no surprises at month 6.
Do you work with dental practices outside Calgary?
Our focus is Calgary and surrounding Alberta (Airdrie, Cochrane, Okotoks, Chestermere) because dental is hyper-local. We take remote dental clients selectively on referral.
How do you measure success?
Booked new patients per channel — call tracking + form tracking, with offline-conversion upload to Google Ads so the algorithm optimizes against real booked chairs, not form fills.
Are you HIPAA / PIPEDA aware?
Yes. We don't store PHI. Tracking is configured to never send identifying information; conversion events are deduplicated server-side where possible.
What does the engagement cost?
A live audit + roadmap proposal is free. Ongoing engagements are scoped to the work — we share the proposed plan and price before any commitment.
Free 30-min audit · Calgary, AB