Dental digital marketing that fills the chair.
Calgary-based digital marketing for dentist offices and dental clinics. Google Ads + Local SEO + Google Business Profile + conversion-focused websites — all built around the way patients actually choose a dentist in 2026.
Patients search for one trip — not five vendors.
Dental decisions are local, high-trust, and one-shot — a patient googles "dentist near me," scans a few profiles, and books one. That makes three things matter more in this category than almost any other: your Google Business Profile (reviews + photos + hours), your local SEO (showing up in the 3-pack for your neighbourhood), and your landing page conversion (the booking flow had better be one tap).
Every dental practice we work with gets the same audit before we propose anything: profile completeness, review velocity vs. competitors, neighbourhood ranking, page speed, booking-flow friction. The work that follows is whatever moves those numbers — not whatever package the agency happens to sell.
A four-step engagement.
- 01
Audit
Google Business Profile, on-site SEO, page speed, booking-flow friction, review velocity vs. nearest 5 competitors.
- 02
Plan
Roadmap ranked by impact-per-dollar. Quick wins (GBP + technical fixes) in month one, content + ads cadence in months 2-3.
- 03
Run
Google Ads + GBP posts + on-page content + monthly review of bookings, calls, and direction requests.
- 04
Report
A monthly report with every channel in one place and the next three moves spelled out.
Six pillars, one engagement.
Google Business Profile
Photos, posts, attributes, review-response drafts, and Q&A — the single highest-leverage asset for a dental clinic in 2026.
Local SEO
Ranking for "dentist near me" and procedure-specific searches in your neighbourhood. NAP schema, local content, citations.
Google Ads
Intent-keyword Search and Performance Max. New-patient bidding, retargeting, and call-tracking that ties spend to booked chairs.
Content & Service Pages
Procedure-specific landing pages (Invisalign, sedation, implants, paediatric) — built for ranking and conversion.
Reviews System
Post-visit review-request flow (SMS/email) plus a response-drafting loop the clinic owner can approve in under 2 minutes per review.
Monthly Reporting
Monthly report: spend, calls, booking requests, organic traffic and Google Business Profile, plus the next three moves.
Genesis Dental Centre — SW Calgary.
Calgary dental practice running Google Ads, Meta, and SEO with monthly reporting.
Google Ads, Meta Ads, and SEO running on the same brief. One monthly PDF — clinic owner sees the whole picture, not three agencies pointing at each other.
OngoingWe rebuilt the clinic's site on WordPress so the content could finally be edited for search: a page for each treatment, cost pages, question-and-answer blocks and structured data.
2026The clinic compares Google Ads, Meta and organic in one document every month — no chasing data. Our other clients see the same numbers on a live dashboard.
Each monthThings clinic owners actually ask us.
How long until we see new patients from this?
Google Ads can drive bookings in 1-2 weeks. Local SEO + GBP compound over 60-90 days. We give monthly written reports — no surprises at month 6.
Do you work with dental practices outside Calgary?
Our focus is Calgary and surrounding Alberta (Airdrie, Cochrane, Okotoks, Chestermere) because dental is hyper-local. We take remote dental clients selectively on referral.
How do you measure success?
Calls and booking requests per channel, from call tracking and form tracking — not clicks or impressions.
Are you HIPAA / PIPEDA aware?
Yes. We don't store PHI. Tracking is configured to never send identifying information; conversion events are deduplicated server-side where possible.
What does the engagement cost?
A live audit + roadmap proposal is free. Ongoing engagements are scoped to the work — we share the proposed plan and price before any commitment.
Free 30-min audit · Calgary, AB