Facebook & Instagram ads in Calgary that bring in leads, not likes.
We run Meta ads for Calgary businesses that want booked estimates and qualified leads — not a bigger follower count. Scroll-stopping creative, sharp audiences, and Pixel + CAPI tracking so you know what every lead actually cost.
Reach the customers who aren't searching yet.
Google Ads catches people the moment they're looking. But most people who need blinds, new windows, or concrete sealing aren't searching yet — they don't know they have the problem until they see it. That's what Facebook and Instagram ads are for: putting the right offer in front of the right Calgary homeowner before they ever type a query.
Meta's targeting is still the sharpest in the game. We can show a solar-blind offer to homeowners in specific Calgary neighbourhoods, build lookalike audiences off your best past customers, and retarget everyone who visited your site but didn't call. For a local business, that precision is the difference between cheap leads and lighting money on fire.
It's also how you win on cost. Meta leads usually come in far cheaper than a Google Ads click in competitive trades — the trade-off is intent, so the creative and the follow-up have to be tight. Done right, it's the best-value lead source a Calgary local business has.
Real creative, honest tracking, your account.
Meta ads live or die on the creative — and most agencies phone it in with a stock photo and a boosted post. We produce actual scroll-stopping creative built for the feed: video, carousels, and offers that match how people actually buy. Weak creative is why most Calgary businesses think "Facebook ads don't work."
We wire up the Pixel and Conversions API (CAPI) properly, so tracking survives iOS privacy changes and ad blockers — the reason a lot of accounts think they're failing when they're actually just measuring wrong. You'll see cost per lead you can trust, not inflated dashboard numbers. It's the exact setup we run for AlphaTech Windows and Norden Seal.
Everything's in your own ad account and your own Business Manager. Month-to-month, management from $500 plus ad spend, no silent markup on your budget. When you message us, you reach the person running your campaigns — not a ticket queue.
A four-step engagement.
- 01
Audit
We review your Pixel, your past ads, and your best customers — then map the audiences and offers most likely to convert. If your tracking is broken (it usually is), we tell you before spending a dollar.
- 02
Launch
We produce the creative, build the audiences and lookalikes, and set up lead forms or a landing page. Pixel + CAPI go in from day one so every lead is tracked cleanly from the start.
- 03
Optimize
We test creative against creative and audience against audience, kill the losers fast, and pour budget into the winners. Meta rewards fresh creative — so we keep new angles coming before fatigue sets in.
- 04
Scale
Once cost per lead is stable and profitable, we expand budget, add retargeting layers, and open new audiences and neighbourhoods — without letting the cost per lead creep back up.
Six moving parts, one lead machine.
Creative Production
The thing that actually moves the needle. We make scroll-stopping video, carousels, and static ads built for the feed — real offers, not boosted posts. Fresh angles on rotation so your ads don't burn out.
Audiences & Lookalikes
We target the right Calgary homeowners by neighbourhood and interest, then build lookalike audiences off your best past customers so Meta goes and finds more people just like them.
Pixel + Conversions API
Proper measurement that survives iOS privacy changes and ad blockers. Browser Pixel plus server-side CAPI means your lead data stays accurate — so you optimize on truth, not guesses.
Retargeting
Most people don't buy on the first visit. We bring back everyone who watched your video, visited your site, or opened your lead form but didn't finish — usually your cheapest, highest-converting audience.
Lead Forms
Instant lead forms that fill inside Facebook and Instagram — no landing page needed, low friction, fast leads. Wired straight into your inbox or CRM so nothing goes cold.
Reporting You'll Read
A monthly report in plain numbers: leads, cost per lead, and what's working next. No "reach" and "engagement" theatre — just what a lead cost and how we're bringing it down.
Results from accounts we run.
Real client numbers, July–September 2026, CAD. Client names are not disclosed.
271 leads in three months from Facebook and Instagram lead forms. Lead status from the client's CRM goes back to Meta, so the campaign optimizes for leads that reach an estimate, not just form fills.
Jul–Sep 2026293 leads in three months. New creative every month on real photos of the client's work, with price offers run in their own ad sets so they can be judged on their own.
Jul–Sep 2026261 leads in three months across three provinces. Leads go straight into the client's CRM, and closed deals from the CRM are sent back to Meta.
Jul–Sep 2026Roofing contractor, 12 months: 6,809 leads at $31 and 1,033 signed contracts. Read the case study →
Shuhai Marketing did an excellent job on our digital advertising campaign. They met deadlines and communicated effectively throughout the process. Their focus on data-driven strategies led to noticeable improvements in lead generation. A bit more creative variation could enhance results, but overall, I highly recommend their services!
Shuhai Marketing did an amazing job helping us generate high-quality leads and increase sales for our medical equipment business internationally. Their team created high-converting marketing campaigns, optimized our ads consistently, and delivered real measurable results.
What Calgary owners actually ask us.
How much do Facebook and Instagram ads cost in Calgary?
Management starts at $500/month plus your ad spend (that goes to Meta, not us). Most local businesses start their ad budget around $1,000–$2,500/month. Meta leads usually come in cheaper than Google Ads clicks, so it's often the best-value place for a local business to start.
Do Facebook ads actually work for local Calgary businesses?
Yes — when the creative and targeting are right. Most businesses that say "Facebook ads don't work" were boosting posts with a stock photo and no tracking. Real feed-native creative, sharp neighbourhood targeting, and proper Pixel + CAPI measurement is a different game entirely. That's the whole difference.
Is it month-to-month, or a long contract?
Month-to-month, no lock-in. If the ads aren't producing, you can walk. We'd rather keep earning your business every month than trap you in an annual deal.
Who owns the ad account and the Pixel data?
You do. Everything runs inside your own Meta Business Manager and ad account. The Pixel, the audiences, the lead data — all yours to keep if we ever part ways. We never build on an account you can't access.
How fast will I see leads from Meta ads?
Usually within the first few days of going live. The first week or two is learning — Meta needs conversion data to find your buyers — and cost per lead typically improves over the first 30–60 days as we test creative and cut what doesn't convert.
Facebook ads vs Google Ads — which one do I need?
Different jobs. Google Ads catches people actively searching for you right now. Facebook and Instagram ads reach people before they search — putting your offer in front of the right Calgary homeowners and building demand. Most of our clients do best running both: Google for intent, Meta for reach and retargeting.
What's the Pixel and Conversions API, and why does it matter?
It's how Meta knows which ads actually produce leads. The browser Pixel alone loses data to iOS privacy updates and ad blockers; the Conversions API (CAPI) sends the same events server-side so your tracking stays accurate. Without it, you're optimizing blind — and paying for it. We set both up properly on every account.
Free Meta ads audit · Calgary, AB