6,809 homeowner leads and 1,033 signed contracts for a roofing contractor.
We run Facebook and Instagram lead-form campaigns for a roofing contractor and connect every lead straight into the contractor's CRM, where a team of more than 50 people works them every day. The client's name is not disclosed.
From ad to signed contract.
From Facebook and Instagram lead forms.
$24 per lead at the summer peak.
About one lead in five becomes a signed contract.
Lead forms on the ad side, a direct line into the CRM on the other.
The ads run on Facebook and Instagram with instant lead forms, so a homeowner can ask for a quote without leaving the app. Forms and offers change with the season instead of running the same one all year.
Every new lead goes straight from Meta into the contractor's CRM, usually within about five minutes, through a connection we built on Meta's lead API. Nobody copies leads by hand, and none sit in an inbox waiting to be noticed.
In spring 2026 Meta changed how its lead forms connect to Google Sheets, and the contractor's CRM stopped receiving new leads. We replaced that integration with our own connection, so leads kept flowing into the CRM the same way as before.
From there the contractor's sales team takes over. More than 50 people work in the CRM daily, and about one lead in five becomes a signed contract.
Free 30-min audit · Roofing