Roofing marketing agency for Calgary contractors.
Calgary roofing has a brutal seasonality curve, weather-driven demand spikes (hail, chinooks, spring meltwater), and homeowners who shop the third estimate. We run lead-gen built around that reality — Google Ads for "roof leak Calgary" intent, Meta Lead Forms for storm-damage follow-up, and offline-conversion upload so the algorithm bids against closed jobs, not form fills.
Three lead types, three different funnels.
A Calgary roofing pipeline isn't one stream of leads — it's three. Emergency leaks ("water dripping into the kitchen") need a phone-call funnel that answers in under 60 seconds. Hail-and-storm damage waves are time-bound — the Calgary public adjuster cycle is about 14 days from event to homeowner-shopping. Re-roof / replacement projects are 6-12 weeks of deliberation with three estimates. Run them as one campaign and your CAC math falls apart.
We split them at the keyword and audience level: high-intent emergency keywords route to a click-to-call landing page; storm-damage seasonal campaigns are spun up the week of a hail event with neighbourhood-level geo; and re-roof prospects get retargeting + a 3-touch nurture sequence that survives the multi-week shopping window. Same agency, three engines.
Hail events drive your Q3 — and your CAC.
Calgary is in Canada's hail alley — and every July-August storm pushes a wave of homeowner demand into the market. Your Google Ads CPCs spike, your competitors flood the channel, and three new "Calgary roofing" sites appear by Friday. The roofers who win the hail season are the ones already running with proper geo-targeting and offline-conversion upload — not the ones starting from zero when the storm hits.
We also build in the off-season: local SEO for "roofing contractor [neighbourhood]", Google Business Profile photos of the actual crew on roofs in Mahogany / Auburn Bay / Aspen Woods, and a reviews flow that compounds. By the time June hits, you're already on page one for the queries that matter — no scramble.
A four-step engagement.
- 01
Audit
Lead intake, ad accounts, CRM hygiene, GBP, current campaigns, competitor scan. Where is money leaking before we add to the budget?
- 02
Plan
Channel mix sized to your sales-cycle math — CAC ceiling, lead-to-quote ratio, average ticket. Storm-season shells built ahead of June.
- 03
Run
Google + Meta running with offline-conversion upload, CRM dedup, live dashboard, and a weekly review with the sales lead.
- 04
Report
10-page branded PDF on the 2nd of every month — leads, quotes, closes, CAC by channel, next three moves.
A lead-gen stack built for roofing.
Hail-Season Campaigns
Pre-built shells for Calgary July-August storm season. When the event hits, we push budget to affected neighbourhoods within 24 hours.
Google Search + LSAs
High-intent Search ads for "roof leak Calgary" / "emergency roof repair", plus Local Services Ads with full verification + reviews flow.
Meta Lead Ads
Storm-damage and re-roof lookalikes. Lead Form wired into your CRM with dedup and exclude lists tuned by neighbourhood.
Local SEO + GBP
Page-one rankings for "roofing contractor [Calgary neighbourhood]". GBP photos, posts, attributes, services — the unsexy work that compounds.
Conversion Pages
Mobile-first service pages for emergency leaks, re-roof, storm damage. Click-to-call hero + reviews + before/after. Built for ad traffic.
Live CAC Dashboards
Real-time spend / leads / cost-per-lead on a private subdomain. Login-gated, read-only, refreshed every 5 minutes. Like norden.shuhaimarketing.com.
Things roofers actually ask us.
Can you ramp fast when a hail storm hits?
Yes — that's the reason we build shells before the season. When a Calgary hail event is forecast, we re-target affected neighbourhoods within 24 hours and have ads live before the public adjuster cycle starts.
Do you do Google LSAs?
Yes — Google Local Services Ads are a strong add-on for Calgary roofing. We handle verification, profile setup, reviews flow, and bid management.
How fast can you launch?
Two weeks from kickoff. We don't rush — most agencies that launch in 3 days skip tracking and pay for it for 6 months.
Do you handle GBP and reviews?
Yes — Google Business Profile is the highest-leverage trust asset in roofing. Photos, services, posts, attributes, and a reviews flow tied to a job-complete trigger.
What lead volume should I expect?
Calgary roofer running $3K/mo with a tuned funnel: 30-60 leads/month off-season, 80-150 in hail windows. CPL $40-$110 by season.
Do you build landing pages?
When the existing site is the bottleneck, yes. Service-specific pages built for ad traffic — not a full site redesign before we can launch.
Free 30-min audit · Calgary, AB