HVAC marketing agency for Calgary heating & cooling contractors.
Calgary HVAC demand is two seasonal spikes (Q1 furnace emergencies, Q3 AC + tankless installs) bracketed by maintenance flatland. We run lead-gen built around that curve — emergency-keyword Google Ads with click-to-call landing pages, installation-season Meta Ads to homeowners thinking ahead, and offline-conversion upload so the algorithm bids against booked installs, not form fills.
Emergency calls, planned installs, and service plans — three funnels.
Calgary HVAC isn't one stream of leads. Emergency calls ("no heat at 6am" / "AC dead during a heat wave") need phone-call funnels that answer in under 60 seconds. Planned installs (new furnace, AC, tankless, heat pump) are a 4-8 week consideration cycle with three quotes. Maintenance / service plans are a subscription play that compounds annually. Treat them as one campaign and your CAC math falls apart.
We split them at keyword and audience: high-intent emergency queries route to click-to-call; install prospects get retargeting + a 2-touch nurture; maintenance plans get inserted into the post-job CRM sequence so existing customers convert at higher LTV. Three engines, one agency.
Chinooks, deep cold, and rebate windows shape your year.
Calgary's -30 °C January cold snaps create instant emergency demand — and the contractors who pre-built their Search Ads infrastructure book the calls. The August AC spike is fewer but higher-ticket. Federal and provincial rebate windows (Canada Greener Homes, ENERGY STAR) sharpen the install pipeline 2x — homeowners search "Calgary heat pump rebate 2026" the day a new program drops. Sitting on the sidelines waiting for the phone to ring is how you miss those weeks.
We also build year-round: local SEO for "HVAC contractor [neighbourhood]", Google Business Profile with photos of the actual crew, technician bios, and a reviews flow that compounds. By the time cold snaps hit, you're on page one — not scrambling to set up tracking.
A four-step engagement.
- 01
Audit
Lead intake, ad accounts, CRM, current campaigns, GBP, LSAs, competitor scan. Where is budget leaking before we scale?
- 02
Plan
Channel mix sized to your sales-cycle math — emergency CPL, install LTV, maintenance-plan attach rate. Seasonal shells built ahead.
- 03
Run
Google + Meta + LSAs with offline conversion upload, CRM dedup, live dashboard, weekly review with the sales lead.
- 04
Report
10-page branded PDF on the 2nd of every month — leads, installs, CAC by channel, next three moves.
A lead-gen stack built for HVAC.
Emergency-Call Funnels
Click-to-call landing pages for "no heat Calgary" / "AC repair near me". Dynamic phone numbers tied to keyword. Highest-margin lead type.
Google Search + LSAs
Search Ads for high-intent queries + Local Services Ads with Google Guaranteed badge. Verification, license proof, reviews flow.
Install-Season Meta Ads
Pre-cold-snap and pre-AC-season prospecting + retargeting. Lookalikes off your install customers, exclude existing service base.
Local SEO + GBP
Page-one rankings for "HVAC contractor [Calgary neighbourhood]". GBP photos, posts, services, technician bios — trust signals that compound.
Rebate-Window Updates
Federal + provincial rebate announcements rolled into landing-page copy and ad sitelinks the same week. Beat competitors to the search.
Live CAC Dashboards
Real-time spend / leads / cost-per-lead on a private subdomain. Login-gated, read-only, refreshed every 5 minutes.
Things HVAC owners actually ask us.
Can you handle emergency-call funnels?
Yes — highest-CPL, highest-margin part of HVAC. Click-to-call hero, dynamic phone numbers tied to keyword, and reporting that shows which queries called.
Do you do Google LSAs?
Yes. For Calgary HVAC, LSAs are a strong fit — Google Guaranteed badge + pay-per-lead. We handle verification, reviews flow, and bid management alongside Search.
How do you handle rebate windows?
Federal Canada Greener Homes, provincial heat-pump rebates, ENERGY STAR — we monitor announcements and update landing-page copy + ad sitelinks the same week.
How fast can you launch?
Two weeks from kickoff. We do not skip tracking to launch faster — that costs you for the next 6 months.
What lead volume should I expect?
Calgary HVAC running $2-3K/mo with tuned funnel: 40-80 leads/month off-season, 100-200+ during cold-snap or heat-wave weeks. CPL $35-$120 by lead type.
Do you do maintenance-plan sales?
Yes — post-job email + SMS sequences that convert one-time service into recurring revenue. Higher LTV lets you tolerate higher CAC on the install side.
Free 30-min audit · Calgary, AB