HVAC marketing agency for Calgary heating & cooling contractors.
Calgary HVAC demand is two seasonal spikes (Q1 furnace emergencies, Q3 AC + tankless installs) bracketed by maintenance flatland. We run lead-gen built around that curve — emergency-keyword Google Ads with click-to-call landing pages, installation-season Meta Ads to homeowners thinking ahead, and booked jobs sent back to the ad platforms where they allow it, so they learn from installs, not form fills.
Emergency calls, planned installs, and service plans — three funnels.
Calgary HVAC isn't one stream of leads. Emergency calls ("no heat at 6am" / "AC dead during a heat wave") need phone-call funnels that answer in under 60 seconds. Planned installs (new furnace, AC, tankless, heat pump) are a 4-8 week consideration cycle with three quotes. Maintenance / service plans are a subscription play that compounds annually. Treat them as one campaign and your CAC math falls apart.
We split them at keyword and audience: high-intent emergency queries route to click-to-call; install prospects get retargeting + a 2-touch nurture; maintenance plans get inserted into the post-job CRM sequence so existing customers convert at higher LTV. Three engines, one agency.
Chinooks, deep cold, and rebate windows shape your year.
Calgary's -30 °C January cold snaps create instant emergency demand — and the contractors who pre-built their Search Ads infrastructure book the calls. The August AC spike is fewer but higher-ticket. Rebate programs sharpen the install pipeline — homeowners search "Calgary heat pump rebate" the day a new program drops. They also change often: the federal Canada Greener Homes Grant closed to new applicants in 2024, so ads and pages have to name only what is actually open. Sitting on the sidelines waiting for the phone to ring is how you miss those weeks.
We also build year-round: local SEO for "HVAC contractor [neighbourhood]", Google Business Profile with photos of the actual crew, technician bios, and a reviews flow that compounds. By the time cold snaps hit, you're on page one — not scrambling to set up tracking.
A four-step engagement.
- 01
Audit
Lead intake, ad accounts, CRM, current campaigns, GBP, LSAs, competitor scan. Where is budget leaking before we scale?
- 02
Plan
Channel mix sized to your sales-cycle math — emergency CPL, install LTV, maintenance-plan attach rate. Seasonal shells built ahead.
- 03
Run
Google + Meta + LSAs running, every lead flowing into your CRM, booked jobs sent back to the ad platforms where they allow it, and a live dashboard.
- 04
Report
Spend, leads and cost per lead on your dashboard, plus a plain-English log of every change we make in your account.
A lead-gen stack built for HVAC.
Emergency-Call Funnels
Click-to-call landing pages for "no heat Calgary" / "AC repair near me". Dynamic phone numbers tied to keyword. Highest-margin lead type.
Google Search + LSAs
Search Ads for high-intent queries + Local Services Ads with Google Guaranteed badge. Verification, license proof, reviews flow.
Install-Season Meta Ads
Pre-cold-snap and pre-AC-season prospecting + retargeting. Lookalikes off your install customers, exclude existing service base.
Local SEO + GBP
Page-one rankings for "HVAC contractor [Calgary neighbourhood]". GBP photos, posts, services, technician bios — trust signals that compound.
Rebate-Window Updates
Federal + provincial rebate announcements rolled into landing-page copy and ad sitelinks the same week. Beat competitors to the search.
Live CAC Dashboards
Spend / leads / cost-per-lead on a private subdomain. Login-gated, read-only, refreshed every 30 minutes.
Things HVAC owners actually ask us.
Can you handle emergency-call funnels?
Yes — highest-CPL, highest-margin part of HVAC. Click-to-call hero, dynamic phone numbers tied to keyword, and reporting that shows which queries called.
Do you do Google LSAs?
Yes. For Calgary HVAC, LSAs are a strong fit — Google Guaranteed badge + pay-per-lead. We handle verification, reviews flow, and bid management alongside Search.
How do you handle rebate windows?
Rebates change often (the federal Greener Homes Grant closed in 2024). We check what is actually open and update landing-page copy and ad sitelinks the same week.
How fast can you launch?
Two weeks from kickoff. We do not skip tracking to launch faster — that costs you for the next 6 months.
What lead volume should I expect?
It depends on your area, season and budget. The free audit models leads and cost per lead from your numbers.
Do you do maintenance-plan sales?
Yes — post-job email + SMS sequences that convert one-time service into recurring revenue. Higher LTV lets you tolerate higher CAC on the install side.
Free 30-min audit · Calgary, AB