Construction marketing agency that fills the lead pipeline.
Calgary marketing agency for construction, home services, windows & doors, exteriors, roofing, and renovation contractors. Meta Lead Ads, Google Ads, GBP, and live dashboards that show real CAC — not vanity ROAS.
Lead quality matters more than lead volume.
A $40,000 window estimate doesn't close on the first call. The buying cycle is multi-week, the lead-to-quote ratio is brutal, and bad leads burn the sales team faster than any agency dashboard will tell you. So our entire approach for construction clients is built around two things: cleaner lead intake (so quoters spend time on prospects who actually budgeted the work) and faster sales-cycle attribution (so we know which channels actually close, not just which fill the form).
We run real lead-gen plumbing for construction businesses — Meta Lead Forms wired to the CRM with full dedup and reconciliation, Google Ads with proper offline-conversion upload, and live dashboards on a private subdomain so the owner sees CAC by channel in real time.
A four-step engagement.
- 01
Audit
Lead intake flow, CRM hygiene, ad accounts, attribution gaps, GBP, and competitor scan. Where is money leaking?
- 02
Plan
Channel mix sized to your sales-cycle math — CAC ceiling, lead-to-quote ratio, average ticket. No vanity ROAS targets.
- 03
Run
Google + Meta running with offline-conversion upload, CRM dedup, live dashboard, and a weekly review with the sales lead.
- 04
Report
10-page branded PDF on the 2nd of every month — leads, quotes, closes, CAC by channel, next three moves.
A lead-gen stack built for trades.
Meta Lead Ads
Lead forms wired straight into your CRM. Dedup, reconciliation, and exclude lists tuned by neighbourhood and audience.
Google Ads
High-intent Search + Performance Max for service queries. Offline conversion upload so the algorithm bids against closed quotes, not form fills.
Google Business Profile
Photos, posts, reviews flow, attributes. The cheapest credibility upgrade for any local contractor.
Live CAC Dashboards
Real-time spend / leads / cost-per-lead on a private subdomain. Login-gated, read-only, refreshed every 5 minutes.
Landing Pages
Conversion-focused service pages — fast, mobile-first, single-action CTAs. Built for ad traffic, not portfolio admiration.
Monthly Reporting
10-page branded PDF. Channels in one view, CAC by channel, next three moves. Delivered on the 2nd.
Real engagements running today.
Meta Lead Form → CRM bridge with 30-min reconciliation. Live dashboard on a private subdomain. Click-tracking from Meta CAPI through to ClickUp status changes for true CAC.
OngoingMeta Ads + smm-bot generated weekly posts. Seasonal campaign rebuilt for May 2026 launch with Cost Cap bidding and exclude lists tuned by neighbourhood.
ActiveCalgary, Red Deer, Medicine Hat, Lethbridge geography on Meta Ads. Brand campaign + retargeting + lead form, separated from prospecting so attribution stays clean.
ActiveThings contractors actually ask us.
Do you work with contractors outside Calgary?
Calgary and surrounding Alberta is our home market — we know neighbourhoods, FSAs, and competitors. We've also got construction clients across Ontario. Remote engagements work when the client has clean ops and a CRM we can integrate with.
How do you actually measure lead-gen success?
Closed quotes, not raw lead volume. Meta Lead Form → CRM with dedup, offline conversion upload to Google Ads, and a live dashboard the owner can check daily.
Will the leads be qualified or junk?
First 30-60 days is where we tune exclude lists, audiences, copy, and the intake form so lead quality goes up and CPL comes down. We measure lead-to-quote ratio every week with the sales lead.
Do you do live dashboards for every client?
For select clients — usually when the volume justifies it (50+ leads/month). Example: norden.shuhaimarketing.com (Calgary windows & doors). Login-gated, read-only.
What does it cost?
A live audit + roadmap is free. Ongoing engagements are scoped to the work — we share plan and price before any commitment. Trades clients usually run $1,000+/mo ad spend on top of management.
Free 30-min audit · Calgary, AB