Websites that earn their keep — built around conversion, not awards.
A beautiful site means nothing if it doesn't convert. We design and build sites for Calgary local businesses that load fast, read clearly, and turn visitors into customers — the seven principles in our website guide, applied page by page.
3 seconds to convert. Or to lose a customer.
Most Calgary businesses we audit are leaking 30–50% of leads inside their site, not in their paid funnel. The fix is rarely a redesign — it's a conversion-led structure, sharper copy, and a hero that does the job in 3 seconds.
Six principles, every project.
Speed first
Sub-2.5s LCP target. Real performance budget, not a Lighthouse vanity score.
Mobile-first
Designed for thumbs. 64% of Calgary traffic is mobile — we start there, not finish there.
Above-the-fold clarity
A 12-year-old can tell what you do in 3 seconds. If they can't, the hero doesn't ship.
One CTA per page
Five buttons confuse. One bright button converts. Repeated at the bottom.
Social proof everywhere
Real names, real faces, real outcomes. Generic "John D." is worse than nothing.
Tracked & tuned
Real analytics, real conversion tracking. Monthly review with three concrete next moves.
We build with what compounds.
No vendor lock-in. No bespoke CMS that costs $400/mo to maintain. Just modern, well-supported tooling.
Recent results.
A few recent site builds and what they shipped. Calgary-local.
Old site looked great, converted poorly. Restructured around clarity above the fold + speed + mobile-first.
6 weeksMarketing site was crawling. Migrated from WordPress to Nuxt + edge hosting. Bounce rate halved.
4 weeksRe-thought product page hierarchy. Hero, social proof, single CTA. Sales staff stopped getting "is this in stock" emails.
3 weeksThey didn't just rebuild the site — they rebuilt how we think about it. Every page now has a job.
The tech audit alone was worth the engagement. We were paying 3x what we needed to host a site that was barely working.
Things owners actually ask us.
How long does a site typically take?
Marketing site: 4–8 weeks end-to-end. E-commerce: 8–12 weeks. The variable is content readiness — design + dev are predictable, copy & photos usually aren't.
Will I be able to edit it myself?
Yes. We build with editor-friendly CMS (Sanity / Strapi / WordPress depending on fit). You get a 30-min handover walkthrough + a Loom for future reference.
Do you do e-commerce?
Yes — Shopify for product-heavy stores, custom Stripe checkout for service / digital products. We don't build on WooCommerce unless there's a specific reason.
What about hosting and ongoing support?
Sites we build deploy to Netlify or Vercel ($0–20/mo, fast). We can also do an optional retainer for content updates, performance, and small features (~$500/mo).
Will the site be SEO-friendly?
Yes — schema, sitemaps, page speed, semantic markup are baked in. For active SEO work see our SEM & SEO service.
Free 30-min site audit · Calgary, AB