A second brain for your marketing — without the agency markup.
Senior-level strategy on retainer. We sit beside you for an hour a week, do the math on your CAC and LTV, and tell you what to stop doing as often as what to start. Built for Calgary local businesses that need clarity, not a deck.
Most owners don't have a marketing problem. They have a clarity problem.
You have channels. You have data. What you don't have is a calm, opinionated voice in the room asking the questions you can't ask yourself: what should we kill, what should we scale, what's the math?
That's the role we play — without trying to upsell you a website or a campaign every six weeks.
Discover → Diagnose → Design → Deploy.
A four-step engagement model. Same map for every client; different terrain each time.
Discover
Listening sessions with founders + data dump. Where you are, what you've tried, what's in your gut.
Diagnose
CAC, LTV, conversion, channel mix. The math nobody else is forcing you to do.
Design
A 90-day plan with three priorities. Not 30. Not "everything matters." Three.
Deploy
Weekly touchpoints. Things change; the plan changes with them. We don't pretend strategy is static.
Pick the depth, not the deliverables.
Three tiers. All start from $500 — actual scope adapts to your size and stage.
A focused 2-week diagnosis + 90-day plan.
- Discovery interviews
- CAC:LTV analysis
- 90-day priority plan
- One implementation review
A senior strategist on call — week in, week out.
- Weekly 60-min strategy call
- Quarterly business review
- Async support via email/Slack
- Channel + budget recommendations
- Hiring & vendor vetting
When you have a specific initiative — launch, rebrand, expansion.
- Project scope & plan
- Vendor & team coordination
- Weekly status reviews
- Final retro + handover
Recent results.
A few recent consulting engagements and the numbers behind them. Calgary-local.
Spending $8K/mo across 5 channels with no system. Killed 2, doubled down on 2, ignored 1. Same revenue, much lower spend.
90 daysNo retention strategy. Designed an email + SMS post-purchase journey. Repeat orders went from 11% to 26%.
6 monthsAudit revealed 40% of paid spend was attribution-overlap (paying for organic via branded keywords). Trimmed and reinvested.
60 daysThey didn't come in with answers. They came in with the right questions. By week three, I had a clearer picture of my business than I had in five years.
Best investment I've made in the business. Pays for itself in two weeks every month.
Things owners actually ask us.
Are you a fractional CMO?
For most clients, yes — that's the Fractional CMO tier. We sit in the seat, run weekly strategy, and report to the owner. Not "advisory hours" you have to chase.
Do you sign NDAs?
Always. Every engagement starts with mutual NDA. Anything you share stays with us — that's why our case studies don't name names.
What if I already have an agency or in-house marketer?
That's usually the best setup. We sit above them — strategy, prioritization, math — and they execute. We don't replace good operators; we direct them.
How is this billed — by the hour or retainer?
Retainer (monthly) for ongoing engagements; fixed price for sprints. We don't bill by the hour because it incentivizes the wrong thing.
What's a typical engagement length?
Strategy Sprint: 2 weeks. Fractional CMO: 6+ months minimum (compounding takes time). Project Lead: as long as the project. We do quarterly check-ins to confirm fit.
Free 30-min strategy call · Calgary, AB