Window replacement marketing for Calgary contractors.
A $30,000 window quote doesn't close on the first call. The Calgary buying cycle is 6-12 weeks of three-estimate shopping, with sales burnout from low-budget tire kickers. We run lead-gen built for high-ticket: Meta Lead Forms wired into the CRM, CRM stages sent back to Meta so it learns who books an estimate, and a live dashboard with spend, leads and cost per lead.
Lead quality matters more than lead volume.
Window replacement has a brutal lead-to-quote ratio. Too many leads with no budget and your estimators stop showing up. Too few leads and your install crew has gaps. The agency's job isn't "more leads" — it's the right leads, with the right qualifying questions answered on the Meta Lead Form, checked against the CRM, and routed to the estimator queue with neighbourhood + window count attached.
We run this for three window clients across Alberta, BC and Manitoba. What moves the numbers: lead forms with a clear offer and a qualifying question or two, CRM stages sent back to Meta so it learns which leads book an estimate, and fresh creative before the old one burns out.
Dozens of Calgary window contractors compete for the same homeowner.
Calgary has dozens of window replacement contractors — energy retrofits, hail-damage replacement, new-build aftermarket, and triple-pane upgrades for chinook-zone homes. The homeowner shops three quotes minimum and the deciding factor in a $20-40K quote is rarely price — it's trust + responsiveness + the look of the showroom. Marketing's job is to get you on the shortlist, not to close the deal.
That means the campaigns need to look credible (real install photography, named lead, brand voice that matches premium positioning), respond fast (sub-60-second auto-response on Meta Lead Form is table stakes), and feed clean attribution back to Google + Meta so the algorithm learns who actually books. Our reference accounts: Norden Seal (Winnipeg & Calgary) and AlphaTech Windows (Alberta, BC and Manitoba).
A four-step engagement.
- 01
Audit
Lead intake, qualifying questions, CRM hygiene, ad accounts, attribution gaps, GBP, competitor scan. Where is money leaking?
- 02
Plan
Channel mix sized to your sales-cycle math — CAC ceiling, lead-to-quote ratio, average ticket. No vanity ROAS targets.
- 03
Run
Google + Meta running, every lead flowing into your CRM, CRM stages sent back to the ad platforms where they allow it, and a live dashboard.
- 04
Report
Spend, leads and cost per lead on your dashboard, plus a plain-English log of every change we make in your account.
A lead-gen stack built for windows.
Meta Lead Ads
Lead Forms with a qualifying question or two, wired straight into your CRM, with exclusions for areas you don't serve.
Google Ads + PMax
High-intent Search + Performance Max for "window replacement [city]". Call and form tracking, with booked jobs sent back to Google where the account allows it.
Google Business Profile
Install-day photos, named team, before/after posts, attributes. The trust signal that compounds for high-ticket purchases.
Live CAC Dashboards
Spend / leads / cost-per-lead on a private subdomain. Login-gated, refreshed every 30 minutes. Reference: norden.shuhaimarketing.com.
Conversion Pages
Service-specific landing pages — energy retrofit, hail-damage replacement, new-build aftermarket. Mobile-first, single-action CTAs.
Retargeting + Brand
Quote-stage retargeting with showroom + install photos + named reviews. Brand always-on so the homeowner remembers you when shopping the third quote.
Window clients running today.
Meta Lead Forms → ClickUp CRM bridge with a 30-minute reconciliation, so no lead is lost. When a lead reaches an estimate in ClickUp, that status goes back to Meta, and the campaign optimizes for estimates, not form fills. Live login-gated dashboard on a private subdomain.
OngoingMeta lead-form campaigns across Calgary and Alberta, Winnipeg and British Columbia. Leads land in the client's Zoho CRM, get a text from the local office number, and closed deals are sent back to Meta.
ActiveMeta lead-form campaigns for windows and blinds. Service area: Calgary plus Airdrie, Okotoks and Chestermere. Price offers run as their own campaign so they can be judged on their own.
ActiveThings window contractors actually ask us.
Do you have window-replacement experience in Calgary?
Yes — Norden Seal and AlphaTech Windows are on the current roster. norden.shuhaimarketing.com is the live dashboard we built.
How do you keep junk leads out?
Qualifying questions on the lead form, plus CRM stages sent back to Meta so the algorithm learns who books, not who fills forms.
What is the typical CPL?
Our window accounts, July–September 2026: $41–$95 per lead on Meta lead forms, depending on market and offer. The metric that matters is cost per booked estimate.
Do you build live dashboards?
Yes, for ongoing ad clients — norden.shuhaimarketing.com is one. Login-gated, refreshed every 30 minutes.
How fast can you launch?
Two weeks from kickoff. We do not skip qualifying questions to launch faster.
Do you do retargeting + brand?
Yes, when the budget allows. Retargeting runs separately from prospecting so results stay clean.
Free 30-min audit · Calgary, AB