Marketing for Calgary sealing & weatherization contractors.
Window & door sealing, foundation sealing, concrete and asphalt seal-coating, weatherization — niche services with concentrated demand windows and a homeowner who searches once and decides fast. We run lead-gen built around that intent: Google Search for high-intent queries, Meta retargeting for the discovery phase, and CRM stages sent back to the ad platforms so they learn from booked jobs.
Niche services with short decision windows.
Sealing isn't a recurring purchase. The Calgary homeowner has a leaky window, a cracked foundation seal, or a driveway that needs to last another five winters — and they decide within two weeks. The agency play is to capture the high-intent search the moment it happens, qualify hard at the lead form, and route fast enough that a human is on the phone before the homeowner contacts the third contractor.
The setup that works: clean Meta Lead Form intake wired into the CRM with a reconciliation check, Google Search ads that match the query to the right landing page (different copy for "window seal repair" vs "foundation seal Calgary"), and CRM stages sent back to Meta so the algorithm bids on real progress, not form fills.
Calgary winters are an annual lead-gen event.
Calgary's freeze-thaw cycle is brutal on seals — chinook events flex window frames, asphalt driveways heave, concrete cracks open. Spring melt drives the second wave: foundations leak, basements show water, every homeowner searches "Calgary foundation sealing" within the same 6-week window. The contractors who win that window have campaigns already running and tracking already proven — not setting up in week 3.
We build year-round: local SEO for "sealing contractor [Calgary neighbourhood]", GBP with photos of actual sealant lines and before/after, and a reviews flow that compounds. By the time spring hits, you're already on page one — not scrambling to set up Search campaigns at 3x the CPC.
A four-step engagement.
- 01
Audit
Lead intake, CRM hygiene, ad accounts, attribution gaps, GBP, CAPI status, competitor scan. Where is signal being lost?
- 02
Plan
Channel mix sized to your sales-cycle math — CAC ceiling, lead-to-quote ratio, average ticket. Seasonal shells built ahead of spring melt.
- 03
Run
Google + Meta with CRM stages sent back to Meta, a reconciliation check so no lead is lost, and a live dashboard.
- 04
Report
Spend, leads and cost per lead on your dashboard, plus a plain-English log of every change we make in your account.
A lead-gen stack built for sealing.
Google Search
High-intent queries — "window seal repair Calgary", "foundation sealing Calgary". Query-to-landing-page matching for clean Quality Score.
Meta Lead Ads
Single-image creatives with clear offers, wired straight into your CRM. Lead Form with qualifying questions.
CAPI on Status Changes
CRM status change fires "Estimation" event back to Meta. Algorithm bids against real progress, not form-fill noise.
Local SEO + GBP
Page-one rankings for "sealing contractor [Calgary neighbourhood]". GBP with sealant-line photos and before/after that builds credibility.
Conversion Pages
Service-specific pages — window seal, foundation seal, asphalt seal-coat. Mobile-first, single-action CTAs, sub-2s load.
Live CAC Dashboards
Spend / leads / cost-per-lead on a private subdomain. Login-gated, refreshed every 30 minutes.
Things sealing contractors actually ask us.
Single Image or video for lead-gen?
In one window account we run: $73 per lead on single images vs $367 on video. Video is for retargeting.
How do you handle spring melt demand?
Pre-built shells live before the chinook + freeze-thaw cycle. We do not set up campaigns at 3x CPC mid-season.
How fast can you launch?
Two weeks from kickoff. CAPI setup is not optional — skipping it costs you optimization signal for 6 months.
Do you build the live dashboard?
Yes, for ongoing ad clients. Login-gated, refreshed every 30 minutes.
Free 30-min audit · Calgary, AB