Healthcare digital marketing — patients first, channels second.
Healthcare digital marketing agency in Calgary. We work with dental clinics in Calgary and rural Alberta, and the same playbook fits other local healthcare practices — local SEO, Google Ads, GBP, and conversion-focused websites that respect patient privacy and clinical accuracy.
Patient acquisition is a regulated, high-trust game.
A patient choosing a healthcare provider isn't comparing five vendors. They're checking trust signals — Google reviews, profile completeness, photos, response cadence, and whether your site loads quickly enough to book in one tap. Get those right and everything else compounds.
Our healthcare clients today are dental clinics. The playbook is consistent: get the Google Business Profile to 95th-percentile completeness, fix the local SEO foundation, run intent-keyword Google Ads with proper call tracking, and deliver a monthly report the clinic owner can actually read in five minutes.
A four-step engagement.
- 01
Audit
Google Business Profile, local SEO baseline, site speed, competitor scan, and review velocity vs. closest competitors.
- 02
Plan
Roadmap ranked by impact-per-dollar. Quick wins first (GBP + technical fixes), then content, ads, and reviews cadence.
- 03
Run
Google Ads + GBP posts + on-page content + reviews flow + monthly review of bookings, calls, and direction requests.
- 04
Report
A monthly report with every channel in one place and the next three moves spelled out.
The full local-healthcare stack.
Google Business Profile
The most-leveraged asset for any local healthcare practice. Photos, posts, attributes, reviews, Q&A — managed week-over-week.
Local SEO
Ranking for "[service] near me" and condition-specific searches across your catchment. NAP schema, local content, citations.
Google Ads
Intent-keyword Search + Performance Max. Call tracking ties spend to booked appointments, not form fills.
Clinical Content
Service / procedure / condition pages — drafted, clinically reviewed by the practice, optimized for search intent.
Reviews & Reputation
Post-visit review-request flow, response-drafting loop (clinic approves before posting), reputation alerts.
Monthly Reporting
Monthly report: spend, calls, booking requests, organic traffic and Google Business Profile, plus the next three moves.
Real engagements, not case-study fiction.
Google Ads, Meta Ads, and SEO on one brief. Site moved off Wix to WordPress in 2026, monthly report, Google Business Profile managed.
OngoingBefore we started, a market audit found no clinic in the rural service area running Google Ads. Today we run Google Ads, Meta and SEO for the clinic and keep its Google Business Profile in shape.
OngoingA written audit: Google Business Profile, local SEO baseline, competitor scan, site speed, and the three fixes worth doing first. No obligation.
First touchThings healthcare owners actually ask us.
Which healthcare verticals do you work with?
Dental clinics today. The same playbook fits optometry, physio and other clinics where trust signals (reviews, GBP, NAP) compound.
Are you HIPAA / PIPEDA aware?
Yes. We don't store PHI. Tracking is configured to never send identifying information; conversion events are deduplicated server-side where possible.
Who writes the clinical content?
We draft, the practice lead approves. Service / condition / FAQ pages are sent for clinical accuracy review before any publishing.
How long until new patient bookings come from this?
Google Ads can drive bookings in 1-2 weeks. Local SEO + GBP compounds over 60-90 days.
What does it cost?
A live audit + roadmap is free. Ongoing engagements are scoped to the work — we share plan and price before any commitment.
Free 30-min audit · Calgary, AB